Social Media Business Marketing

Social Media Marketing

Social media that actually sells

We plan, create, and manage social media content that turns scrolling into enquiries, bookings, and brand trust. From strategy to posting to reporting, we handle the full social media engine so you can focus on running the business.

What we do

Social media works best when it’s not “just posts”. It’s positioning, consistency, and content that earns attention.

Strategy & content planning
Instagram management
Reels & short-form video direction
Design & branding for socials
Caption & hashtag writing
Content day planning
Reporting & optimisation

Platforms we support include Instagram, Facebook, TikTok, LinkedIn, and Pinterest.

Who it’s for

Trades and local service businesses
Brands that want to look premium and consistent
Businesses tired of posting “when we remember”
Teams who want results without hiring in-house

Our process

1. Discovery

We learn your goals, audience, tone of voice, and what success actually looks like for your business.

2. Content pillars

We define 3–5 content themes so your feed stays focused, varied, and easy to maintain.

3. Monthly planning

You receive a clear content calendar with post ideas, formats, and calls to action.

4. Create & publish

We write captions, handle hashtags, and schedule content consistently.

5. Review & refine

Each month we analyse performance and refine what’s working.

Instagram Case Study: Cotswold Carpentry

The goal

To build a local, trustworthy Instagram presence that:

showcases craftsmanship
highlights before and after transformations
generates enquiries from homeowners
reinforces word-of-mouth referrals

What we focus on

Content pillars

Project transformations
Craft details and finishes
Process and progress updates
Reviews and trust signals
Educational content for homeowners

Typical monthly output

4–8 Instagram Reels
4 carousel posts
4 photo posts
Daily Instagram Stories

Instagram post examples

Example 1: Reel – Built-in wardrobes

Paragraph block:
Hook text on video:
“This awkward alcove had one job…”

Paragraph block:
Caption:
From wasted space to a clean built-in that feels like it’s always belonged here.
Designed to maximise storage without making the room feel smaller.

Paragraph block (bold CTA):
DM “WARDROBE” for ideas.

Example 2: Carousel – Before & After

List block (slide structure):

Before
After
Proportions
Hardware choices
Finish & durability

Paragraph block:
Three small decisions that make bespoke joinery look properly premium.
Swipe to see the transformation.

Example 3: Craft detail post

Paragraph block:
Detail you don’t always notice, but you feel it every day.
Clean lines, tight joins, and a finish that lasts.

Example 4: Progress Reel

Paragraph block:
Hook text:
“5 days of work in 12 seconds.”

Paragraph block:
Quick progress recap on a custom media wall.
Follow for the finished reveal.

Example 5: Stories – FAQs

List block:

How far in advance should I book?
Do you help with design decisions?
Can you match existing features?
What areas do you cover?

What results we aim for

Increased local profile visits
More saves and shares
More DMs and enquiries
A feed that builds instant trust

Social Media Packages

Starter – Consistency

Monthly content plan
8 posts per month
Captions and hashtags
Scheduling
Performance snapshot

Growth – Reach & Reels